Gallery
This weekend felt like a big moment.
Saturday night was our first PAGAN USA holiday event. For a lot of people in the surf club, it was the first time hanging out face to face. Not in the water. Not on Instagram. Just real conversations.
While pulling surf clips from the last 2 years, I ran the numbers. We’ve worked one-on-one with close to 80 people through surfboards and coaching. Between camps and virtual work, over 350 people total. That’s still wild to sit with.
Around 50 people showed up. Most in the “intermediate surfing” range. Full-time jobs. Families. No bro deals. Not pro surfers. Just people choosing to invest in their surfing.
Imo the future of surfing.
This is why the surf club started 2 years ago. Community. Friendship. Progression. None of it came from one big moment. It came from small ones stacked over time.
Yesterday itsdiegomendes texted me:
“Dude. Hit the lip twice today. Best turns I’ve ever done.”
He started with us on an 8-foot soft top in March. Now he’s riding a performance board and turning.
It felt like a parallel to building the surf club. Small, consistent moments over time compounding into the goal you set.
Learning to be present in every moment, big or small has been the best lesson.
Huge thank you to everyone who helped make the night happen:
Futures Fins futuresfins
NeedEssentials needessentials
Slowtide slowtide
Sister Betsy sisterbetsyssurfwax
Freaks of Nature freaksofnature___
Every Man Jack everymanjack
7till8 7till8
JuneShine juneshineco
SunTide drinksuntide
CulturePop drinkculturepop
Akua Mua akuamuaglassing
Golden State Glassing goldenstateglassing
Arena House thearenahouse
And to ruby__ , hunterjoness , finnk27 , eastondjones , my family, sammie_fran , and everyone who showed up.
Let’s keep building.
🚧🌊
Our hearts are overflowing after yesterday’s Shine Society Fit Shop launch event! ✨
Thank you for celebrating with us, for lifting each other up, and for supporting us through our launch💖
With gratitude to our partners:
kuleana_holistichealth • l.a.vidacoffee • readyfitgo__ • goopkitchen
Swag Bag Highlights: SSFitShop bag, thenowmassage candle, drinklmnt electrolytes, vavicabodycare wash, grunsdaily gummies 🌟
Here’s to the beginning of something beautiful. 🤝
#shinesocietyfitshop #ilikethewayyoumove #shinesocietyfitness #fitnessaccessories #shinewithus #productlaunch #launchparty
Who’s coming this Sunday to the…
✨ SHINE SOCIETY FIT SHOP LAUNCH PARTY! ✨
Join us as we celebrate our brand-new line of cute fitness props + accessories! 💕
📍 thearenahouse , El Segundo
📆 Sunday, Dec 7
⏰ 9–11AM
🎟️ $35 — includes a custom SSFitShop workout/travel bag!
Schedule:
8:45 — Doors open
9:00 — Sculpt workout using our Sliders, Heart Weights & Hip Bands
10:00 — Shop, mingle & snack!
10–11AM is FREE + open to all! Come shop, hang out & enjoy goodies ✨
Partners:
kuleana_holistichealth • l.a.vidacoffee • readyfitgo__ • goopkitchen
Swag Bag Includes:
SSFitShop Bag, thenowmassage Candle, drinklmnt , vavicabodycare Wash, grunsdaily gummies💖
Bring a yoga mat, water & SPF! Street parking only.
48-hour cancellation policy.
READY TO JOIN THE PARTY? Head over to the link in our bio to reserve your spot!
See you Sunday!
JOIN US ✨
We’re celebrating the official launch of Shine Society Fit Shop with a sculpt workout, local wellness partners, & plenty of good vibes!
📅 Sunday, Dec 7 | 9–11AM
📍 Arena House, El Segundo
🎟️ $35 includes your spot in class + exclusive swag bag & towel
🛍️ 10–11AM: open shopping & mingling — free for everyone!
Partners: Kuleana Holistic Health • La Vida Coffee • Ready Fit Go • Goop Kitchen + more!
Details + tickets at the link in our bio🔗💕
#ShineSocietyFitShop #MoveWithShine #SouthBayWellness #CommunityStrong #SculptSweatShine #ilikethewayyoumove #shinesocietyfitness #fitnessaccessories #shinewithus #bestieworkouts #elsegundo
Empty room? No Problem! I had to transform an empty classroom into my set for today. Luckily I was able to grab some of the school supplies and decorations to strategically fill the frame. The intention with this two-camera interview setup is to create videos to raise funds at an upcoming Gala! #lavideographer
Tix are STILL available, join us this SUNDAY for Sounds of Summer☀️🗓️💞
Sunday, Aug 3rd - 9-10:30 AM
📍thearenahouse in El Segundo
We’ll start off the morning with a rejuvenating Pilates workout led by Shine Society Fitness, followed by a relaxing Sound Bath by avamoreno of THE WORK, Ear Seeding from Amanda of Kuleana Holistic Health
& MORE from our great partners⬇️
🌿lil’ Vegerie - Healthy Snacks lilvegerie
💚 Gratitude Healthy Hub - Healthy Energy Shots gratitudehealthyhub
☕️Nutrition by Lizzie - Element Protein Bars & Purity Coffee nutritionbylizzy
💧LMNT - Hydration Sample Pack drinklmnt
💎Urban Nest & Nook - Jewelry Giveaway urbannest.nook
📸 My Mulberry Eye - 8x10 Matted Photo Giveaway mymulberryeye
🧘 Mini Healing Session - holisticlyhanna
We’re proud to partner with
thesouthbaybuzz, founded by our dear friend Megan Lebre, a local storyteller & creator dedicated to spotlighting our community. Join us in celebrating her rebrand and new podcast launch! 🎉 be sure to catch South Bay Buzz with Megan Lebre on YouTube, Spotify, Apple, or wherever you listen to podcasts! 🎧🌟
Space is limited… secure your spot now for $3️⃣5️⃣!!
Don’t forget your mat, water, & SPF! Street parking is available, but please do not park in the parking lots.
Let’s make this summer unforgettable together!
#shinesocietyfitness #kuleanaholistichealth #thesouthbaybuzz #southbay #thingstodointhesouthbay #southbaymoms #elsegundo #thearenahouse #arenahouse #wellness #wellnessevent #soundsofsummer #pilates #earseeding #soundbath
