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Time has been moving so fast that I’m just now getting a chance to acknowledge our amazing Women In Sports (WINS) Wellness Event! We had a strong group of women from all areas of the sports world come together for a day of networking, education and of course wellness!

Shoutout to theplayerscompany team for making this happen. Shoutout to all of our amazing sponsors for uplifting the event and making it special! Shoutout to thearenahouse for their AMAZING venue! Shoutout to Tia and her “Ami” event planning team! And anyone else who played a role in making this happen! Thank you! Let us know if we should run it back! 👀🙏🏾

#Wellness #Yoga #ThePlayersCompany

Colette`s 2nd Birthday recap 🐶🎀

Galentine’s parties feel like being exactly where you’re supposed to be. They’re about feeling chosen, included, celebrated and loved for simply being you! About laughing a little louder, hugging a little longer, and remembering that love shows up in a lot of different ways.

This is what happens when you gather your favorite people, book The Candy Heart Wall, and give yourselves a reason to celebrate each other. Sweet moments, safe spaces, happy chaos and memories you’ll talk about long after the candy’s gone 🍬💖

Now booking Valentine’s and Galentine’s parties in February
Los Angeles & Orange County
Link in bio to book the Candy Wall or DM to chat.

This weekend felt like a big moment.

Saturday night was our first PAGAN USA holiday event. For a lot of people in the surf club, it was the first time hanging out face to face. Not in the water. Not on Instagram. Just real conversations.

While pulling surf clips from the last 2 years, I ran the numbers. We’ve worked one-on-one with close to 80 people through surfboards and coaching. Between camps and virtual work, over 350 people total. That’s still wild to sit with.

Around 50 people showed up. Most in the “intermediate surfing” range. Full-time jobs. Families. No bro deals. Not pro surfers. Just people choosing to invest in their surfing.

Imo the future of surfing.

This is why the surf club started 2 years ago. Community. Friendship. Progression. None of it came from one big moment. It came from small ones stacked over time.

Yesterday itsdiegomendes texted me:
“Dude. Hit the lip twice today. Best turns I’ve ever done.”

He started with us on an 8-foot soft top in March. Now he’s riding a performance board and turning.

It felt like a parallel to building the surf club. Small, consistent moments over time compounding into the goal you set.

Learning to be present in every moment, big or small has been the best lesson.

Huge thank you to everyone who helped make the night happen:

Futures Fins futuresfins
NeedEssentials needessentials
Slowtide slowtide
Sister Betsy sisterbetsyssurfwax
Freaks of Nature freaksofnature___
Every Man Jack everymanjack
7till8 7till8
JuneShine juneshineco
SunTide drinksuntide
CulturePop drinkculturepop
Akua Mua akuamuaglassing
Golden State Glassing goldenstateglassing
Arena House thearenahouse

And to ruby__ , hunterjoness , finnk27 , eastondjones , my family, sammie_fran , and everyone who showed up.

Let’s keep building.

🚧🌊